Taste test with a visual "story behind" at Migros
Try out some Migros products and learn something about their origin and manufacture or benefit from current promotions. Migros set store by taste tests at the point of sale for marketing their self-made products.
In more than 100 selected branches, consumers can try one of about 10,000 self-produced Migros products and brands every week at so-called stationary installations. Product information such as promotions, manufacturing documentation and product advertising is presented on the additionally positioned screen. The animated contents that are presented on the screen enhance the customer's shopping experience along with the taste test and optimise the marketing of the self-produced products and brands.
The aim of this taste test is to convince the customer of the taste of the product. To support this emotionally, the corresponding moving pictures show customers the product history and information regarding manufacture and origin. This means that the client, M-Industrie, offers its customers the story behind the product. In this way the customer not only discovers how a product tastes and smells, but also how it is made and what values are connected to it. The aim here is to increase sales.
This digital signage solution was implemented by screenFOODnet Digital Signage Retail Services together with M-Industrie and MITS (Migros IT Services).
Cooperation with: Chocolat Frey, Migros IT Services, Devisual GmbH, mobilePro AG, Littlebit Technology AG, CTS, Itris Maintenance AG